Business Administration and Management - Marketing Option, A.S.



Then our Business Administration and Management, Marketing Option is for you. Whether you develop promotion materials or create and maintain a favorable public image for an organization, a career in marketing will always be exciting. Assignments could include generating ideas for a product or company name or writing scripts for TV and radio commercials. You could also be responsible for shaping public perception of your business by increasing awareness of its work and goals..

 Whether you're a first-time job seeker or an experienced employee, the training you'll receive in this program will help you advance in your career in the business administration and marketing field.  Advertising, promotions, and marketing campaigns will continue to be essential for organizations as they seek to maintain and expand their share of the market, so employment opportunities are projected to grow 9 percent from 2014 to 2024.

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Who is eligible for the business administration and management, marketing Option, A.S. program?

If you are a high school graduate, you can apply to this program.

If you have earned credits from a regionally accredited college or university, you may have a head start at Gulf Coast State College.  


  • You'll get a great education with one of the lowest tuition rates in the state.
  • With small class sizes and professors who care, you'll get the personal attention you deserve.
  • More than 90% of our graduates would recommend Gulf Coast State College to others.

How do I apply to the business administration and management, marketing Option, A.S. program?

To apply, you’ll need to complete the general admission application to Gulf Coast State College.  Visit the Gulf Coast admissions page to learn more about the application process.

Consult the Gulf Coast State College Catalog for specific program and course information.

How do I register for my classes?

Check out the class registration dates and plan your schedule today.

How do I apply for financial aid and scholarships?

There are many options available to help you pay for college. Find out more about scholarships and financial aid at Gulf Coast State College.

Program Requirements

Communications Area  CH
 •+*ENC1101, English I 3
 +*ENC1102, English II 3
Humanities Area   3
Visual and Performing Arts See General Education Requirement  
Philosophy/Religion See General Education Requirement  
Literature See General Education Requirement  
Mathematics Area
 •+*STA2023, Statistics 3
Social Sciences Area
Behavioral Sciences •PSY2012 or •SYG2000, Psychology/Sociology 3
Major Courses
 GEB1011, Introduction to Business 3
 +#QMB1001, College Business Math 3
 CGS1570, Microcomputer Applications 3
 #MNA1100, Human Relations in Management 3
 *ACG2001, Financial Accounting I 3
 +*ACG2011, Financial Accounting II 3
 BUL2241, Business Law 3
 •ECO2013 or 2023, Economics Macro, Micro 3
 FIN1100, Personal Finance 3
 #MKA2511, Principles of Advertising 3
 MAR2011, Marketing 3
 +MMC2100, Writing for Mass Communication or   SPC1608, Introduction to Public Speaking 3
 MAN2021, Principles of Management 3
 +CGS2069, Internet Marketing 3
 DIG2100, Web Design I 3
 Electives 4

• General Education Core.

+ Prerequisites  and/or corequisites required.  See course descriptions.

# Applies only to A.S. degree and certificate programs.

= PSAV course.

* Minimum grade of "C" required.


Contact the Advisor

Dana Dye
Professor of Business
850-769-1551, extension 2843

Visit my faculty page

Department Chair

Melanie Boyd
Chair, Business and Technology