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Course Descriptions
MANAGEMENT
| MAN 2021 |
3 hrs., 3 crs. |
| Principles of Management |
| Fundamentals of management underlying the solutions of problems of organization and operation of business enterprises covering the management process of planning, organizing, directing, and controlling. |
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| #MNA 1100 |
3 hrs., 3 crs. |
| Human Relations in Management |
| An introductory course concerned with the nature, scope, and understanding of human interactions as they relate to management. Emphasis on theory and practice using conventional and laboratory methods. |
MARKETING
| MAR 2011 |
3 hrs., 3 crs. |
| Marketing |
Prerequisite: GEB 1011 or consent of instructor.
Functions and institutions involved in the marketing process; marketing of agricultural products, raw materials, and manufacturing goods; problems involved in the choice of channels of distribution; function and methods of operation of wholesalers, retailers, and other marketing agencies; producer and consumer cooperation; demand creation methods and problems; the pricing problem; and the consumer in our marketing system. |
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| #MKA 2511 |
3 hrs., 3 crs. |
| Principles of Advertising |
Prerequisite: GEB 1011 or consent of instructor.
Theory and administration of advertising, including functions, research, distribution, displays, direct mail, newspapers, layout, illustration, typography, engraving, and printing. |
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| # Applies only to A.S. degree, A.A.S. degree, and certificate programs. |
| + Minimum grade of "C" required. |
| = PSAV course. |
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