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One Voice for Web Writing

One Voice for Web Writing

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GCSC’s voice is sincere and genuine, yet not to formal or serious. Our voice portrays energy, connections and motivation. We avoid speaking in an institutional and authoritative way in order to avoid appearing cold.

Attributes of GCSC’ Voice are as follows:

Aspirational

Have I used inspiring language or stories to encourage my audience to push themselves to go higher and be better people?

Personal

Have I used "you" language and spoken directly to my audience?

Authentic

Have I accurately represented the mission of Gulf Coast State College?

Friendly

Have I been helpful and honest?

Clear

Have I said what I needed to in the most concise and useful way?

Respectful

Have I considered the thoughts and feelings of my audience?

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