One Voice for Web Writing
GCSC’s voice is sincere and genuine, yet not to formal or serious. Our voice portrays energy, connections and motivation. We avoid speaking in an institutional and authoritative way in order to avoid appearing cold.
Attributes of GCSC’ Voice are as follows:
Have I used inspiring language or stories to encourage my audience to push themselves to go higher and be better people?
Have I used "you" language and spoken directly to my audience?
Have I accurately represented the mission of Gulf Coast State College?
Have I been helpful and honest?
Have I said what I needed to in the most concise and useful way?
Have I considered the thoughts and feelings of my audience?