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Writing for the Web Cheat Sheet

Writing for the Web Cheat Sheet

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What is the purpose of the page you are writing?

  • What do you want to accomplish?
  • What questions will you answer?

Recommended Length of pages

  •  300-700 words
  • If you have a page that’s thin on content, delete page and move content to another page.

Keep focus tight

  •  Ideally, create a unique page for each main topic

Do keyword research

  •  Used to attract the most clicks to your website
  • Include the words and phrases on your web pages that users are most likely to type into a search engine
  • Keyword search tool
  • Perform keyword search for singular and plural versions of a term.
    •  Use to and best wherever you can.
    • Use college wherever you can
    • Spell out Gulf Coast State College in all your pages.
  • Make a list of Primary Keywords/Phrases
    •  Compile a list of primary keywords/phrases that you’d like to repeat throughout your pages.
    • List should include
      • Page-specific phrases (e.g. criminal justice, RN to BSN)
      • Gulf Coast phrases (e.g. college, state college)
      • Local phrases (e.g. Panama City, Florida)
  • See example of key word search on page 13 of the "SEO Writing Training" document.

Write Content

  •   Organize your information
    • Draw an outline with 8-10 topics
    •  Organize in order of importance
    • Make sure opening sentences and paragraphs contain primary key words.
    • Break up large blocks of text including sub headers.
  • Combine "broad" phrases and "long tailed" phrases
    •  Include "broad" keyword phrases (1-3 word phrases). e.g. Criminal Justice
    •  Include "long tailed" key word phrases. e.g. Criminal Justice Associate Degree
  • Spell out acronyms as often as possible.
  • Avoid using "Click Here" (e.g. Before: Click here for more information. After: Learn more about financial aid at Gulf Coast State College).

Vary Keyword Repetition

  •  To vary keywords
    • User related keywords (e.g. "accounting" and "accountant"; "graphic design" and "graphic arts")
    • Use synonyms (e.g. "campus visits" and "campus tours")
    • Use grammatical variations (e.g. "application", "applications", "apply" and "applying")
    • Change the order of your phrases (e.g. "associate degree in criminal justice" and "criminal justice associate degree")
  • See before and after example starting on page 15 of the "SEO Writing Training" document.

 

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