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MAR - Marketing

MAR 2011
Marketing

(Offered fall and spring). Functions and institutions involved in the marketing process; marketing of agricultural products, raw materials, and manufacturing goods; problems involved in the choice of channels of distribution; function and methods of operation of wholesalers, retailers, and other marketing agencies; producer and consumer cooperation; demand creation methods and problems; the pricing problem; and the consumer in our marketing system.

Credit hours: 3Lecture hours: 3
MAR 3802
Entrepreneurial Marketing

(Offered fall). This course introduces the fundamental processes, research, and testing methods, planning aspects, and integrated promotional programs marketers use in designing and launching innovations, including e-business and marketing plans. It also discusses the principles of branding and brand development.

Credit hours: 3Lecture hours: 3
MAR 4413
Entrepreneurial Selling

(Offered spring). This course focuses on addressing the issues, processes and strategies related to selling and sales management. This is a comprehensive course in the art of selling, focusing on relationship building, negotiating, and sales management. Various techniques will be explored, including prospecting, lead management, product introduction, negotiation, closing strategies, and relationship management.

Credit hours: 3Lecture hours: 3
MAR 4836
Concept and Product Development

(Offered spring). Prerequisite: MAR2011. Prerequisite/Corequisite: ENT2000. This course introduces the fundamental processes, research, and testing methods, planning aspects and integrated promotional programs marketers use in designing and launching innovations, including e-business and marketing plans.

Credit hours: 3Lecture hours: 3
Gulf Coast State College does not discriminate against any person in its programs, activities, policies or procedures on the basis of race, ethnicity, color, national origin, marital status, religion, age, gender, sex, pregnancy, sexual orientation, gender identity, genetic information, disability, or veteran status. All questions or inquiries regarding compliance with laws relating to non-discrimination and all complaints regarding sexual misconduct or discrimination, may be directed to Lee Wood, Executive Director, Human Resources/Title II/504/Title IX Coordinator and Employment Equity Officer, Gulf Coast State College, 5230 W. US Highway 98, Panama City, FL 32401.