Digital Media - Production Specialization, B.A.S


Take the Next Step Toward Your Future in Digital Media

The rapidly evolving field of digital media offers many exciting opportunities to integrate creativity, design and technology with multimedia production. The Digital Media Bachelors of Applied Science is designed to build upon an AS degree in Digital Media/Multimedia Technology or Entertainment Technology.  This degree is also open to any student with an AA degree seeking to expand their skills in this field.  The Bachelors degree offers two specializations:  Digital Production or Web Development.

The Digital Media Bachelor degree program is one of four bachelor's degree programs offered at Gulf Coast State College in Panama City, Florida, and prepares students for work in an information-based economy and be an engaged citizen of a media-driven culture.

The BAS in Digital media aims to provide students with a diverse foundation of skills and abilities on which to build a successful career through advancement in the workplace by focusing on critical job functions, roles and responsibilities of employment in the digital media industry. According to the U.S. Bureau of Labor Statistics, job growth between 2014 and 2024 for media and communication occupations will increase by 4% and computer and information technology occupations will increase by 12% which was faster than average for all occupations.

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Contact for Advising

Dr. Erika Goines
Associate Professor, Digital Media
 850-769-1551, extension 5886

Visit my faculty page


MEET Taylor

Student- Taylor Smith

The BAS Digital Media Program has played a major role in my career and my future. Because of it, I was able to start my career in the news business while I was still in school. The technology is top of the line which makes the transition into the industry simple. The teachers are great and will do whatever it takes to ensure a students success both while in school and after.
– Vice President of Communications, Bay County Chamber of Commerce


Who is eligible for the Digital Media Bachelors degree program?

If you have graduated with an associate degree or bachelors from an accredited school, you are a candidate for Gulf Coast’s Digital Media Bachelors Degree program.

If you are an associate degree seeking student you’ll need to complete the degree and graduate before applying to the Digital Media Bachelors Degree program.


  • If you haven’t already been to Gulf Coast’s Panama City campus, you should know that we’re located right on the Gulf Coast shoreline, with many great views of the water. Schedule a campus tour.
  • Gulf Coast State College’s digital media programs curriculum encompasses applied hands-on instruction in state-of-the-art computer labs, production and radio studios working on individual and team-based projects.
  • Our program faculty care deeply about your career success and will help you through the rough spots along the way. They are your advocates, and after graduation, your professional colleagues. 

How do I apply to the Digital Media Bachelor degree program?

To apply to the Digital Media Bachelors degree program, you’ll need to complete two applications: the general admission to Gulf Coast State College and an Digital Media BAS entrance form on the Panama City Campus. Please download and review the new student packet for the Digital Media BAS program for a complete list of admission requirements. Visit the Gulf Coast State College admissions page to learn more about the application process. Consult the Gulf Coast State College Catalog for specific program and course information.


Check out the class registration dates and plan your schedule today.

How do I apply for financial aid and scholarships?

There are many options available to help you pay for college. Find out more about  scholarships and financial aid at Gulf Coast State College.

2022-2023 Catalog Requirements

Communications Area CH
•+*ENC1101, English I 3
+*ENC1102, English II 3
Humanities Area
Visual and Performing Arts See General Education Requirement 3
Philosophy/Religion See General Education Requirement 3
Literature See General Education Requirement 3
Mathematics Area
Approved College-level Math (MAC/STA/MGF) 6
Natural Sciences Area
Physical Science See General Education Requirement 3
Biological Science See General Education Requirement 3
Social Sciences Area
Behavioral Sciences See General Education Requirement 3
History See General Education Requirement 3
Government See General Education Requirement 3
AA/AS Technical Requirements
CGS1103, Project Management Concept and Processes 3
CGS2069, Social Media Marketing 3
DIG2100, Web Design I 3
DIG2251, Sound for Digital Media 3
DIG2200, Digital Video Fundamentals 3
DIG2151, Writing for Media 3
DIG2430, Digital Story Development 3
GRA2156, Graphic Design I 3
Electives 15
Digital Media Foundation/Core Courses
GEB3213, Business Communications for Professional Effectiveness 3
CGS3092, Legal and Ethical Issues 3
+ISM4318, Agile Project Management 3
+DIG3543, Media Planning 3
+DIG4433, Visual Development 3
+DIG4153, Writing for Digital Media 3
+DIG4562, Content Management Systems 3
DIG3811, User-Centered Design 3
+DIG3588, Digital Capstone 3

Digital Production Specialization

+DIG3525, Digital Production Studio I 3
+DIG3526, Digital Production Studio II 3
+DIG3553, Interactive Media Design 3
+DIG3343, Broadcast Graphics I 3
+DIG3451, Visual Storytelling 3
Total Degree Hours 120

• General Education Core. Students must complete at least one identified core course in each area of study—Communications, Humanities, Mathematics, Natural Sciences, and Social Sciences—as part of the general education course requirements.

+ Prerequisites and/or corequisites required. See course descriptions.

* Minimum grade of "C" required.


Digital Media lab

The Digital Media degree program will prepare you for the expanding field of digital media as used in business and the public sphere, and inspire ongoing learning to stay current with emerging tools. Specific careers may include: Multimedia Designer, Web Developer, E-Marketing Associate, Graphic Designer, Digital Media Assistant, Digital Content Developer.

Flexible delivery formats such as evening, online and hybrid courses ensure that the program is accessible to working adults of all ages.


BAS Digital Media Program Courses

In addition to completing any remaining Gulf Coast State College core course requirements, you will complete the following courses toward a digital media degree. A total of 120 credit hours is required to graduate.

Our program features a diverse degree plan featuring a Web Development or Digital Production specialization that can be applied to a career in digital media development, production, marketing, or management.

Potential Digital Media Career Opportunities

As a graduate of this degree program, you may seek future entry-level employment opportunities such as:

  • Graphic Designer
  • Advertising, Promotions, or Marketing Manager
  • Radio Promotions Assistant
  • Marketing Assistant
  • Web Page Designer
  • Web Content Developer
  • Editor
  • Video Editor
  • Multimedia Artist
  • Social Marketing Manager
  • User Experience Designer

Department Chair

Melanie Boyd
Chair, Business and Technology



Broadcast Education Association

Scholarship Opportunities

College Broadcasters Inc

Intercollegiate Broadcasting System